To say that something is new, is to ultimately propose that its evolved from something. So if we were to talk about digital tv, we can suggest that its a form of new media because previous to this was analogue tv. However is it a new form of medium? Is it Its merely changing how the form of tv is delivered to the audience?
This would be the case of what Mackay and O'Sullivan decribe as an 'old' medium 'in new times' (1999:4-5). What does everyone think?
Mackay, H, O'Sullivan, T (1999) The Media Reader - Continuity and Transformation, SAGE
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ReplyDeleteDo you think meduims evolve due to technological advances or due to the audiences expectations of what mediums do change? Personally, i think there is no such thing as a new medium as it has to have developed from somewhere or is very similar to an older form, such as dvd's and vhs tapes.
ReplyDeleteYou could argue that but if you were to look at online gaming instead of TV. It may be considered to be a form of new media, as it involves a great deal of interactivity and different levels of response. Even TV offers interactivity nowadays. So you could argue that even though TV may have gone from analogue to digital or even HD; the concept of TV has changed, theres so much more on offer.
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